Welcome to Black Fly Outfitter


“Many men go fishing all their lives without knowing that it is not fish they are after.”
- Henry David Thoreau

Enjoy the store and please stop by our retail location to meet Vaughn and Jean.
Please call us if you have any problems navigating our site or completing a purchase. We welcome suggestions as well!





Vaughn, Jean, Randy & Jeff

Black Fly Outfitter, the fly shop for North Florida, is a full service technical fly shop specializing in saltwater flies, custom fly kits, fly rods, fly reels and clothing for tropical fly fishing destinations around the world. What started out as Vaughn Cochran's marine art gallery years ago has turned into one of the most unique destination fly shops in the U.S. Vaughn's contemporary fishing art is recognized the world over and it's all available here in his eclectic fly shop in Jacksonville, Florida.

Black Fly features all the recognized brands of fly fishing gear that you would expect to find in an upscale fly shop, Abel Reels, Nautilus Reels, Ross Reels, Hardy Reels and our entry level workhorse Okuma. We carry fine fly rods by G Loomis, Thomas & Thomas, Hardy/Grey and the complete line of Temple Fork Rods designed by Lefty Kreh. Other brands you might recognize in our fly shop are Simms, Columbia Sportswear, Patagonia and of course all of Vaughn's Black Fly shirts and gear plus his licensed products like Buff, Days Catch Batik Shirts, Croakies, Clear Creek Bags, M-Clips and Wildlife Pins.

The most recent addition to Black Fly Outfitter is the merging of Black Fly and Salt Water Fly Tyers. Black Fly now has one of the most extensive selections of fly tying materials anywhere and we'll throw in the expert advise of master tyer Don Reed. Thanks for visiting us online, we really appreciate your business. Don't miss clicking on the web link of our new bonefish lodge Black Fly Bonefish Club in Schooner Bay in Abaco Bahamas. If you're addicted to fly fishing for bonefishing, this is the place!


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